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LATEST FROM BLOG
- The 2013 holiday shopping season is in full swing. After a crowded Black Friday, Cyber Monday started with record sales up 17.5% overall before 6pm eastern time. Smartphones and tablets accounted for nearly one-third of this Cyber Monday traffic with some retailers seeing more than half of their shoppers on mobile devices. (more…)
- 27 November, 2013Guest Post by Camille McClane The internet is still relatively young in our society, and the rapid exchange of information via blogs and social media has really just started to take flight within the last 10 years. (more…)
- When it comes to marketing your business, you're faced with many options. One of those options is how your results will appear in search engines. (more…)
- 13 November, 2013
- 07 November, 2013On Monday November 4, 2013, Larry Warren and Doug Wells interviewed Radiate Media’s Kurt Gentry at KPCW Radio with Devin Thorpe of Mountain West Capital Network (MWCN). They discuss doing business in Utah’s “Silicon Slopes” as well as how businesses are trying to grasp the essentials of digital marketing. (more…)
- 01 November, 2013The Launch of Radiate360, as well as the Company’s New Partnership Formations, Continue to Highlight Radiate Media’s Swift Business Growth and Distinguished Reputation (more…)
- 30 October, 2013The amount of time Americans spend online has increased drastically over the past few years due to the advent of the mobile web. Screenjumpers, those who use several devices to access the Internet, have sped this increase as they use both mobile devices and personal computers (PCs). (more…)
- 23 October, 2013As adoption of mobile devices increases, so does the need for businesses to have mobile websites. More than half (61 percent) of mobile phone users in the US own smartphones, which adds up to 56 percent of the total population, and mobile devices account for half of adults’ time online as of April this year. (more…)
- 17 October, 2013Consumers love to consume content, not just products, which makes content marketing an important tactic in your digital strategy, especially when it comes to social media. Almost all businesses are engaging in content marketing—at least 86% of B2C marketers and 93% of B2B companies do so. Both groups report that top challenges with content marketing are producing enough content and lack of time to produce content. (more…)
- Seventy-five percent of consumer spending occurs within 15 miles of the average home. How do consumers find these businesses? They turn to the Internet (often on their smartphones and tablets) to discover nearby businesses. This is the crux of local search for local business. One-third of all Google searches are local, and 86 percent of smartphone owners use their devices for local search. (more…)
- OK, you know you need to do it. Your colleagues tell you to do it, your friends tell you to do it, your own gut tells you it’s time—but once you realize you need online marketing, what’s next? Is it as simple as setting up a website, or is it more involved? How exactly does a company get started with an online marketing strategy anyway? Where do you begin? What do you need to know? Should you be on Twitter? The good news is that, despite how it may feel, online marketing doesn’t have to be overwhelming. In fact, by following the steps outlined in this post, you will have a foolproof strategy for setting your business up for greater success. Here’s how. (more…)
- 27 September, 2013Salt Lake City – Sept. 25, 2013 – Radiate Media has formed its first television partnership in the state of Alabama to provide the most accurate up-to-the-minute traffic information—equipped with custom on-air graphics and integrated web and mobile products—for Birmingham’s WVTM-TV station. (more…)
- 26 September, 2013Businesses and brands using online tools like YouTube, Twitter and Facebook have a new marketing tool that can lend impact and excitement to their business offerings. It's called Vine, a short-form video creation app from Twitter that can help elevate your company's marketing efforts via mobile devices. To many of its users, Vine is the social video sharing app success story of 2013. Here's why. (more…)
- 18 September, 2013Local advertising existed long before mobile devices, but the advent of mobile phones and tablets has launched the local marketing conversation into the public eye. Indeed, local and mobile marketing seem to be a match made in heaven with mobile search and location technology providing new channels to drive customers to local business. Still skeptical? Click on the image above to see the full infographic and learn more about the connection between local marketing and mobile media. (more…)
- 18 September, 2013Salt Lake City – September 17, 2013 – Interactive One, Radio One’s digital link to urban consumers, and Radiate Media™ have partnered to bring its Radiate360™ digital marketing solution to small businesses (SMBs) in 15 urban markets throughout the United States. (more…)
- 13 September, 2013The Weather Channel Xpress Will Provide Concise, User-Friendly Weather Details for Radio Listeners Across the Nation—and Special Emergency Coverage (more…)
- 05 September, 201378% of small businesses get at least one quarter of their new customers via social media. That fact alone is a good reason why your business should be active on social media. However, it is a mistake to join social media blindly. It takes time and effort to create a strong social media presence with engaged followers, and it all starts with picking the right social platforms to join. (more…)
- Iconic station will have access to the most accurate local traffic information Chicago - August 28, 2013 – The Tribune Company’s flagship broadcast property, WGN Radio/ Chicago, has partnered with Radiate Media to provide the most accurate, up-to-the-minute traffic information to its audience across broadcast, online and mobile platforms. Radiate Media, the most reliable, independent source of traffic and local condition content, will begin the 24/7 service for WGN-AM 720 on Sept. 1, 2013 as part of a multi-year partnership. Radiate Media currently provides real-time traffic and video solutions to 12 Tribune television stations including WGN-TV/Chicago and CLTV/Chicago. Radiate also serves five Local TV, LLC stations, whose acquisition by Tribune Company have been announced. “WGN was one of the first stations in the country to provide traffic reports and maintains a rich tradition of service,” commented Gary Lee, Vice President and General Manager of Radiate Media. “We are proud to add WGN to our growing affiliate lineup.” Radiate Media provides Traffic, News and Weather service to approximately 1,000 radio stations. News is offered on association with Associated Press and Weather by The Weather Channel. “Radiate Media has demonstrated a commitment to quality through its people and technology,” said Jimmy de Castro, President/General Manager of WGN Radio. “This is a good fit as WGN begins an exciting new chapter.” About WGN Radio WGN-AM 720 is part of Tribune Company, one of the country’s leading multimedia companies, operating businesses in broadcasting, publishing and digital. WGN Radio signed on the air in 1924, one of the first commercial stations, and is known as “The voice of Chicago.” WGN has featured many legendary personalities over the years and is the radio home of the Chicago Cubs, Chicago Blackhawks and Northwestern University athletics. About Radiate Media Radiate Media provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on air, online and on the go. ### Editorial Contacts: Craig Cleveland for Radiate Media Tel: 801-839-2196 ext 603
- 14 August, 2013Local marketing has be come a huge player in the marketing industry. In fact, last year local advertising made up 67.1% of all U.S. advertising spending. That is a huge portion! Who spent the most on that advertising? Clicking on the image above to see the full infographic and find out. (more…)
- 07 August, 2013By guest author Teddy Hunt In a Nielsen online survey of about 1,500 smartphone and tablet users, 68% of smartphone users admitted to using their device mainly on the go. With the ability to access pretty much any website or service that a computer can, a door has opened for consumerism. We now have the ability to buy anything online at any time. (more…)
- 01 August, 2013In the flurry of social activity online, businesses sometimes neglect a few essential points. Don’t let the pressure to post get in the way of your overall marketing strategy. Here are a few tips to help you keep your social media activity focused on effectively promoting your business. (more…)
- 24 July, 2013Google claims that 60% of businesses are “invisible” online—meaning they do not have websites. On the other hand, 97% of consumers search online for local business. As a local business owner, you are missing an opportunity to attract new customers to your business if you are “invisible” online. What do you need to be visible online? Here are five things your local business needs to do to be “visible” online. (more…)
- 17 July, 2013In many ways, social media and online review sites have replaced traditional “word of mouth” marketing. People are using platforms such as Facebook, Twitter, and Yelp to tell friends and strangers about their experience interacting with different businesses. Reputation management comes into play as businesses track and respond to these online mentions and reviews. As a business owner today, you must be monitoring what people are saying about your company online. Tweets, comments, and reviews from your customers are part of your digital presence. If you don’t monitor your online reputation, you could be losing customers to your competitors. (more…)
- 10 July, 2013Our CEO Chris Rothey discusses how businesses can improve their local presence in this interview with Blog Talk Radio’s Small Business Digest Radio. Click the "play" icon below and tune in at 20:50 to hear the interview. (more…)
- Hashtags originated on Twitter and have spread to Pinterest, Instagram, Google+, and, as of last week, Facebook. So, how do you use them to promote your business? Here are a few tips to help you master the usage of hashtags. (more…)
- 26 June, 2013With the rise of mobile marketing, local marketing has also come into the spotlight. Businesses need to target local customers, particularly those who are searching for local businesses online. According to U.S. census data, 75% of consumer spending occurs within 15 miles of the average home. Additionally, one-third of all Google searches are local and 86% of smartphone owners use their device for local search. The infographic above looks at the importance of local marketing, which is key to success in online marketing. Click the image to view the full infographic.
- 19 June, 2013Survey Shows That 78% of Small Businesses Say “Being Found Online” is Most Important to Their Business; Radiate360 Provides an Easy-to-Use Solution for Businesses to Get Online, Get Noticed and Get Customers (more…)
- 12 June, 2013Local search began more than a decade ago with consumers searching for places, and directions on how to get to those places, on their computers. Now, there are over 770 million GPS-enabled smartphones to help consumers get around and local search has rapidly expanded. Approximately, 86% of smartphone users conduct local searches on their device. (more…)
- 05 June, 2013Mobile use of the Internet is growing, while PC Internet use has plateaued.  As the prevalence of mobile technology grows, it is becoming imperative for businesses to have a presence on this new medium. Based on recent research, there are a few mobile must-haves when it comes to attracting consumers to your business: (more…)
- 29 May, 2013KSON-FM, KIFM-FM and KBZT-FM are now Traffic Service Affiliates for the Radiate Media Network Salt Lake City, UT – May 29, 2013 – Radiate Media has partnered with Lincoln Financial Media to provide the most accurate up-to-the-minute traffic information for its top-rated San Diego stations including KSON-FM (country)—the No. 1 station in the market—KIFM-FM (smooth adult contemporary) and KBZT-FM (alternative rock). (more…)
- 22 May, 2013Social media is an integral part of your customers’—and your competitors’—lives. An estimated 71 million Americans check social profiles several times daily. They are using social media to research products, review companies, and conduct local searches. This adds up to 27% of all time spent online. (more…)
- 15 May, 2013Despite the growth of mobile technology over the past two years, 45% of small businesses still do not have a mobile presence, and some businesses are skeptical about the demand for mobile sites and applications for their businesses. Here’s a look at demand for mobile services and why mobile is a good option for small business. Click on the image above to see the full infographic.
- LOS ANGELES, CA – May 01, 2013 - Radiate Media has just announced the addition of Steve Natole as Director of Sales, Western Region. Steve has extensive experience in sales and sales management. He launched KDAY 93.5 FM in Los Angeles as Station Manager/GSM making it the most successful launch in the history of LA radio. Natole managed all local and national advertising sales and consistently exceeded annual revenue goals. His multi-media background includes NBC Universal Television and BusRadio.com. (more…)
- Consumers use several media each day, and expect brands to do the same. Last year, Mashable reported that 72% of consumers want businesses to market to them with a multi-channel approach. This means you share your message across a variety of online and offline media channels such as radio, television, print, and mobile. (more…)
- 03 April, 2013Last week, mobile search held the spotlight after a study by Neustar Localeze and 15miles reported that 56% of mobile phone users use their phones primarily for search, and local search is central to that traffic. This recent find lends credence to the theory presented in Media Post that national brands need to optimize for local search or they will fall behind small businesses. (more…)
- 21 March, 2013National brands spent an estimated $45.2 billion on local media advertising in 2012 alone. This amount accounts for 33.6% of all spending in local media – direct mail, TV, print, radio, and more (BIA Kelsey). Whether you’re a national brand, an online retailer, or a small business in a single location, targeting your business’s audience on the local scale can help you reach more potential customers and improve your overall rankings. (more…)
- 06 March, 2013One-third of all searches on Google are local, and many small businesses are planning on increasing their local marketing spend this year.  With increasing competition, how can you ensure that your business stays at the top of local search results? Here’s one easy local SEO practice that you should start today: gathering customer reviews. (more…)
- 27 February, 2013Small businesses spend billions of dollars per year on digital marketing. Where does all that money go? Take a look at our infographic by clicking the above image to see what digital marketing services small businesses spent the most on during 2012. (more…)
- 20 February, 2013
I’ve seen several interesting social media studies and statistics since the start of the New Year. Here are a few them that have caught—and held—my attention. (more…)
- 20 February, 2013Anyone who has used Facebook in the past three years can attest to just how frequently the site changes. To help you target customers, Facebook has put a wide range of tools and features in place, and with each new serious update, the entire landscape changes. While other social media networks also evolve, Facebook seems to drive the changes rather than having to adapt to them. (more…)
- 13 February, 2013About this time last year, the Wall Street Journal published an article labeling Google Plus as a “virtual ghost town” when compared to other social media sites—particularly its biggest rival, Facebook. The article sparked controversy. Regular users of Google Plus were incensed. They maintained that Google Plus was indeed a happening community where users with similar interests could connect without all the “noise” on Facebook. (Take a look at this post for example.) (more…)
- 30 January, 2013
Long-Term SEO StrategySEO experts have made several predictions in blogs across the Internet about what SEO signals will be strong this year. One tip I’ve seen is not a new trick, but rather an old, reliable practice: creating quality content. Though the SEO industry seems to constantly change, quality content is a good long-term strategy. When I speak of quality content, I mean content that is valuable for the user (the person who will be reading your website). Think of this: when a user goes to a search engine, he or she is looking for information. The search engine is only useful to the user if it returns results relevant to the search query. So, search engines want to make sure they produce the best results that will be the most useful to the user. If your website has quality information, a search engine will be more likely to put in on the first page of search results. (more…)
- 23 January, 2013Mobile marketing is a huge opportunity for small businesses in 2013. Consumers are becoming increasingly reliant on their smartphones and tablets, and they are spending more and more time on mobile apps and websites. Not only are consumers on their mobile devices more, they are also interacting with brands more and more while on the go. Almost half of users say they interact with brands on mobile devices and one-third have responded to mobile ads. Mobile users are also willing to receive deals and promotions and give away location information to receive more relevant marketing content.[i] (more…)
- 09 January, 2013
Personal Success and HappinessIn July, Geoffrey James of Inc. Magazine wrote an article entitled “The True Secret to Success (It’s Not What You Might Think).”[i] What’s the big success secret? James claims it is gratitude. In his words, “If you're not exercising this emotional muscle, you're probably setting yourself up for failure.” He explains that grateful people enjoy their successes so they seek out more success, and they put failure into perspective as they look for good things that happen even on bad days. (more…)
- 12 December, 2012The holidays are here and the New Year is just around the corner. Across the web, bloggers are predicting what the next year will look like in the marketing arena. Here are two digital trends that small businesses should note as they prepare for 2013. (more…)
- 28 November, 2012Small Business Saturday was a big success this year, soliciting $5.5 billion in sales. The Small Business Saturday Consumer Insights Survey reports that consumer awareness of this event has increased from 34 percent to 67 percent in the last two weeks. This increased awareness led to higher spending, with nearly half of those aware turning out to shop at local businesses on November 24th. (more…)
- 20 November, 2012Each month, Radiate Media’s very own SEO Squad will be posting an SEO update telling you on what has happened in the SEO world over that month, and how those changes will affect Radiate Media’s Storefront and Marketplace sites. To begin, we have delved back two months and have found three substantial SEO updates. (more…)
- 14 November, 2012Online video is an excellent (and affordable) way to advertise your business. There are many benefits from creating and sharing your own marketing videos. For instance, posting videos on Facebook can improve your Edgerank. Adding a video to a website landing page can also help with Search Engine Optimization (SEO) and make that page more likely to show up on the first page of a Google search.[i] (more…)
- 31 October, 2012Analytics are key to a successful social media campaign. However, it isn’t always feasible to subscribe to an expensive social analytics service, especially when you are just getting started on social media. When there’s a budget crunch, here are a few free tools you can use to manage your Twitter account. (more…)
- 24 October, 2012Perhaps you’ve heard the media and business soothsayers forecasting the demise of print advertising. “Newspapers are out! Online advertising is the only place to be!” The Internet seems shiny and new compared to newspapers, and a clarion call like this can be compelling. This kind of blanket statement, however, is inaccurate and can lead to missed opportunities. (more…)
- 17 October, 2012A billboard in a desert. We’ve all heard this cliché before, but how does it apply to today’s online marketing world? I have spent several years talking with small business owners, and I have found the majority of them fall into one of two categories:
- They were told they needed a website, but they haven’t bothered to get one yet.
- They were told they needed a website, so they spent a lot of money to have one built, but it’s not doing them any good.
- 11 October, 2012
SALT LAKE CITY—October 11, 2012—Radiate Media was named Utah’s fastest-growing company at the 18th Annual Utah 100 Awards on Tuesday. Radiate ranked first on a list of the 100 Utah-based companies with the largest percentage growth in revenue. This is the second year in a row Radiate has been honored at the awards.
- 03 October, 2012Online Marketing has become an essential part of marketing for small businesses. But how does your business use online marketing tools? We’re curious about how small businesses promote their products and services. We ask all small businesses to fill out this five-minute survey so we can understand your marketing needs. (more…)
- 29 September, 2012As Shakespeare’s Hamlet said, “To Pinterest or not to Pinterest. . .that is the question.” Ok, so maybe he didn’t say that exactly, but I bet if Hamlet were a business owner in 2012, that would be the true question on his mind. With so many social media choices, can business owners take the time to use Pinterest on top of Facebook, Twitter, LinkedIn, Google+ and YouTube? (By the way, this is the short list!) The best thing to remember is that each service accomplishes a different goal. Here is the low-down on Pinterest to help you evaluate the ROT (Return On Time) it can give you. (more…)
- SALT LAKE CITY—September 27, 2012—The first nationwide traffic information reporting service for Spanish-language radio stations is being created due to a partnership between Radiate Media and Stardome Radio Networks. “Traffic reporting has existed before on Spanish-language radio, but not with this level of detailed data to such an extent across the county,” said Anthony Hernandez, Managing Director/CEO of Stardome Radio Networks. “The Hispanic radio market is increasingly influential—there are more than 50.5 Million cumulative listeners, a lot of whom are on the road. So we’re proud to be the first to offer them a level of traffic reporting that, frankly, is long overdue.” According to their new agreement, Stardome will offer a new traffic reporting service powered exclusively by Radiate’s world-class traffic data to the entire Stardome network of affiliated and prospective affiliate radio stations. “Entering hundreds of new markets and stations across the county is an exciting new opportunity, and one that we’re absolutely prepared for,” said Gary Lee, VP of Broadcast Relations at Radiate Media. “We work hard to make sure we’re providing the most up-to-date and timely traffic data. Partnering with Stardome is a win for Radiate, a win for Spanish-language radio and ultimately a win for the listener.” About Radiate Media Connecting businesses with customers on air, online and on the go, Radiate Media (www.radiatemedia.com) provides hyper-local content, traffic information, advertising, and interactive marketplace solutions to top-rated television, radio, and print media partners nationwide. About Stardome Radio Networks Stardome Radio Networks (www.stardomemedia.com) is a wholly owned subsidiary of Stardome Media Group (a privately owned company) with innovative & interactive concepts that now reach over 85% of today’s important U.S. Hispanic radio audience segment. Stardome is a leading US provider of Spanish language network programming, syndication, and network sales representation, offering a cost effective “one-stop shop” for broadcasters and advertisers desiring to reach this unique target audience. Stardome is led by a management team of network radio industry experts including some of the leading pioneers in Hispanic radio syndication in the U.S. Stardome provides programming and services to several broadcast companies including Entravision Communications, Clear Channel Radio, Lotus Broadcasting, Spanish Broadcasting System, and many more. Stardome’s programming and services offerings include, MexMix Regional Mexican Hits; ALMA Spanish Positive Hits; Escuchame Tu Audio Prep Service; El Show de Carmen Jara; CNN en Espanol Radio News; Hector Herrera Show; La Hora Chida Weekly Show; Los Mexitazos de la Semana; and other premium syndicated shows and network radio services offered to the broadcasting and digital media industry looking to reach the Hispanic market. Stardome also boasts over 150 digital and interactive radio game show formats for the industry.
- 24 August, 2012
Have you ever read a lengthy article written by an “expert” on a topic, only to conclude that the advice was all just…uh…common sense? An expert working in radio unearths a groundbreaking insight like “people want fewer commercials and more music,” or some political pollster finds that “voters prefer lower taxes and more services.” As a business owner, you’ll find no shortage of such “advice” or of experts willing to dole it out at the drop of a hat.
So what exactly makes an expert? And how can you identify real experts when you need them?
While I cannot speak for every element of business, I have learned that the best way to identify true expertise in the sales process is by finding sales partners who focus on your business and not just the product you’re selling.
- 15 August, 2012As reported by Nielsen last September, social media reaches approximately 80 percent of all U.S. Internet users, and 53 percent of these adult users follow a brand online. What’s more, a whopping 63 percent of social media users are more likely to use the services a local business if it has a presence on a social network. It makes sense for your business to tap into this great marketing resource. This infographic made by our marketing team shows you some key ways social media can be a “superhero” for your small business. (more…)
- 08 August, 2012On May 30, 2012, Google rolled out Google+ Local, which integrated Google Places with the social network Google+. Immediately, the Internet was abuzz with discussion of the changes. This article gives you a brief review of the biggest changes, criticisms, and conclusions about Google+ Local since the May 30 release.
The Main Changes from Google Places to Google+ Local
- The generic five stars ratings are out to make way for more sophisticated Zagat Ratings.
- Reviews appear in Google web searches and Map searches. Searchers can filter reviews by category: Top Reviewers, People Like Me, Just for You, Your Circles.
- Google indexes all Google+ Local pages.
- Google+ Local pages have a new, sleek design. (more…)
- SALT LAKE CITY, UT – July 19, 2012 – Beginning this month, Radiate Media became the exclusive provider of traffic information for all radio stations across the country using Right Now Traffic reports. A majority of Cumulus Media’s remaining radio stations will also transition to Right Now Traffic and Radiate Media by January of 2013. “At Radiate, we work hard to make sure we are providing the most up-to-date and timely traffic reports,” said Chris Rothey, CEO of Radiate Media. “This commitment from important station groups like Cumulus represents both a significant shift in this industry and a real compliment to the services we offer.” Right Now Traffic provides comprehensive nationwide traffic coverage and is powered by the world’s largest traffic flow network. Right Now Traffic is a joint service from Radiate Media, a national provider of traffic information, and Cumulus Media, the nation’s largest pure-play radio broadcaster. While the service launched in April, Cumulus’ stations are the first large group to use it exclusively. “We are pleased to partner with Radiate Media on the launch of our new Right Now Traffic Network,” said Cumulus CEO Lew Dickey. “We chose Radiate to power the network's content because of its best in class technology for both flow and incident data. We look forward to working with our affiliates to provide them with a competitive advantage in the sourcing and delivery of traffic information.” Radiate Media’s premier traffic network includes government sensors, toll tag and camera monitoring, social media and Twitter feeds, and billions of GPS data points. “Radiate Media keeps us sounding solid!” said Marshall Adams, Program Director at All News 106.7 in Atlanta, Georgia. “They have the best people, the best information, and the best customer service.” About Radiate Media Connecting businesses with customers on air, online and on the go, Radiate Media (www.radiatemedia.com) provides hyper-local content, traffic information, advertising, and interactive marketplace solutions to top-rated television, radio, and print media partners nationwide.
- 06 June, 2012RADIATE MEDIA has appointed 28-year broadcasting vet THOM CALLAHAN to be West Coast Dir./Sales. In his new post, CALLAHAN will lead and manage all WESTERN REGION advertising sales teams as well as plan and develop strategic advertising solutions for RADIATE MEDIA clients. "We're very pleased to have THOM join our already talented staff," VP/Advertising Sales Brett Medellin said. "His business acumen and background of proven success in short form advertising sales will be a welcomed addition to RADIATE MEDIA." "Few companies are so well poised for significant growth as is RADIATE MEDIA," CALLAHAN said. "With their visionary management, integrity and consistent focus on their products, people and customers, I am very excited to help drive revenue growth and take this unique business to a new level." Posted On All Access
- 06 June, 2012Former Metro Networks VP/GM Thom Callahan is getting back into the traffic business. The 28-year broadcast vet has joined Radiate Media as West Coast director of sales. Radiate compiles billions of traffic flow data points each month using a network of digital sensors to track in real time what’s happening on roadways. The tech startup recently formed Right Now Traffic in a partnership with Cumulus Media. Posted on Audiostream
- 06 June, 2012Former Metro Networks VP/GM Thom Callahan is getting back into the traffic business. The 28-year broadcast vet has joined Radiate Media as West Coast director of sales. Radiate compiles billions of traffic flow data points each month using a network of digital sensors to track in real time what’s happening on roadways. The tech startup recently formed Right Now Traffic in a partnership with Cumulus Media. Callahan will lead and manage all western region advertising sales teams as well as plan and develop strategic advertising solutions for Radiate Media clients. "We’re very pleased to have Thom join our already talented staff,” VP of ad sales Brett Medellin says. “His business acumen and background of proven success in short form advertising sales will be a welcomed addition to Radiate Media.” In addition to Metro Networks, Callahan has worked for The Associated Press, CBS Radio, Anheuser-Busch and Columbia Records. “Few companies are so well poised for significant growth as is Radiate Media,” Callahan says. “With their visionary management, integrity and consistent focus on their products, people and customers, I am very excited to help drive revenue growth and take this unique business to a new level.” Posted On Inside Radio
- 06 June, 2012Los Angeles, CA – June 06, 2012 – Radiate Media has appointed broadcast industry veteran Thom Callahan as its new Director of Sales for the West Coast. As Director, Callahan will lead and manage all Western Region advertising sales teams as well as plan and develop strategic advertising solutions for Radiate Media clients. "We’re very pleased to have Thom join our already talented staff,” said Brett Medellin, Vice President of Advertising Sales. “His business acumen and background of proven success in short form advertising sales will be a welcomed addition to Radiate Media.” Callahan has more than 28 years of broadcast management, marketing and brand expertise. In that time, he has worked for and excelled in such organizations as The Associated Press, CBS Radio, Metro Networks, Anheuser-Busch and Columbia Records. His new position with Radiate Media begins immediately. The announcement about Callahan comes on the heels of Radiate Media’s recent addition of the Cumulus Station Group to its radio advertising network. Both additions are a part of Radiate Media’s efforts to grow its business as well as the short form marketplace. “Few companies are so well poised for significant growth as is Radiate Media,” said Callahan. “With their visionary management, integrity and consistent focus on their products, people and customers, I am very excited to help drive revenue growth and take this unique business to a new level.” About Radiate Media Connecting businesses with customers on air, online and on the go, Radiate Media (www.radiatemedia.com) provides hyper-local content, traffic information, advertising, and interactive marketplace solutions to top-rated television, radio, and print media partners nationwide.
- 16 May, 2012
What is Big Data?Approximately 90% of the data in the world has been created in the last two years alone, and it’s getting bigger as more and more people go online. Big data includes social media updates, pictures and videos, credit card purchase records, cellphone GPS signals, click streams, log files, audio files, and sensor data, to name a few.[i] Any time a person tweets or posts a review on Yelp, he or she is creating a data point. (more…)
- 05 March, 2012Cumulus Media, the nation’s largest pure-play radio broadcaster, and Radiate Media, a national provider of traffic information, announced the launch of a new traffic reporting service for radio stations nationwide. The service will be called “Right Now Traffic” and will launch on Cumulus stations in the top 75 U.S. markets beginning in April. Cumulus also plans to make Right Now Traffic available to other stations. Right Now Traffic reports will provide comprehensive coverage of traffic conditions coast to coast. The reports will be powered by the world’s largest traffic flow network, which includes government sensors, toll tag monitoring and billions of GPS data points. “We’re excited about launching Right Now Traffic with Radiate Media. Americans are spending more than 1,000 hours per year in their cars. Our listeners, advertisers and network affiliates all demand accurate and timely traffic information, and this partnership enables us to address that need with a best in class service,” said Cumulus CEO Lew Dickey. The market for advertiser-sponsored traffic reports is estimated to be at least $300 million. The combined reach of the Cumulus and Radiate networks will be casino able to serve a significant majority of that market. “At Radiate we pride ourselves on supplying the most up-to-date and timely traffic reporting available to the people who need it,” said Chris Rothey, CEO of Radiate Media. “The Cumulus network has an amazing reach, and we look forward to working closely with them to localize traffic reporting and enhance the way people access information for their daily lives.” Radiate Media’s premier traffic data comes in part from Nokia (formerly NAVTEQ®) a source also used for GPS navigation devices, in-vehicle navigation systems, mobile devices and hundreds of radio and television stations.
- CUMULUS MEDIA and RADIATE MEDIA have partnered to launch a new traffic reporting service for radio stations nationwide. The service will be called "RIGHT NOW TRAFFIC," and will launch on CUMULUS stations in the top 75 U.S. markets beginning in APRIL. CUMULUS also plans to make RIGHT NOW TRAFFIC available to other stations. "We"re excited about launching RIGHT NOW TRAFFIC with RADIATE MEDIA. Americans are spending more than 1,000 hours per year in their cars. Our listeners, advertisers and network affiliates all demand accurate and timely traffic information, and this partnership enables us to address that need with a best in class service," said casino spiele online CUMULUS CEO LEW DICKEY. "At RADIATE we pride ourselves on supplying the most up-to-date and timely traffic reporting available to the people who need it," said RADIATE CEO CHRIS ROTHEY. "The CUMULUS network has an amazing reach, and we look forward to working closely with them to localize traffic reporting and enhance the way people access information for their daily lives." Posted on All Access
- 05 March, 2012Right Now Traffic becomes radio’s newest traffic information network, created by Cumulus Media in a partnership with Radiate Media. It debuts in April with a base of all Cumulus stations in the top 75 markets using the service. “This was an attractive market for Cumulus to enter through our network and Radiate Media represented an excellent technology back-end to help us deliver a best in class service,” CEO Lew Dickey says. Cumulus is gunning for a piece of the estimated $300 million advertiser-supported traffic report business, which Clear Channel Traffic currently dominates following its purchase of Metro Traffic from Westwood One last year. The expansion into traffic also dovetails into what Dickey says is Cumulus’ platform strategy. “Based on the four cornerstones of content, distribution, monetization and technology, it really checks all four boxes,” he says. Radiate CEO Chris Rothey approached Cumulus about developing a new radio traffic brand last year. He sees the Cumulus partnership as a sizable opportunity, allowing the company that spun off from Nokia/Navteq last fall to invest even further to improve its product and service. “It helps to accelerate our plans more than anything, and given the competitive marketplace that we’re in, that is certainly a game changer for us,” Rothey says. Radiate compiles billions of traffic flow data points each month using a network of digital sensors to track in real time what’s happening on roadways. Given the consolidation in the traffic business, Rothey thinks the fact that his company doesn’t own any stations makes them more attractive to some stations. But having guaranteed distribution as well as a team of Cumulus salespeople helping grow its business is the best of both worlds. Radiate’s 800 current affiliates will have the option of jumping over to Right Now Traffic. “Over time, as a significant and recognized brand develops, there may be some advantage for them to do that,” Rothey says. Cumulus Media’s network affiliate relations haven’t begun to approach other broadcasters about taking Right Now Traffic. Dickey says those discussions will begin over the next few weeks. It’s expected both Radiate and Cumulus will add additional staff for the new service. Posted on Insider Radio
- Cumulus Media is going to compete with Clear Channel’s Total Traffic Network, launching Right Now Traffic in 75 markets beginning next month. Cumulus is partnering with Radiate Media for the traffic service, which will be offered to other broadcasters as well as Cumulus’ own stations. According to the partners, “Right Now Traffic reports will provide comprehensive coverage of traffic conditions coast to coast. The reports will be powered by the world’s largest traffic flow network, which includes government sensors, toll tag monitoring and billions of GPS data points.” Cumulus CEO Lew Dickey said he was excited to be teaming with Radiate on the new service. “Americans are spending more than 1,000 hours per year in their cars. Our listeners, advertisers and network affiliates all demand accurate and timely traffic information, and this partnership enables us to address that need with a best in class service,” said Dickey. The announcement claimed the market for advertiser-sponsored traffic reports is at least $300 million, so Right Now Traffic will be looking to take a healthy slice of that pie. Radiate Media’s traffic data comes in part from Nokia (formerly NAVTEQ) a source also used for GPS navigation devices, in-vehicle navigation systems, mobile devices and hundreds of radio and television stations. RBR-TVBR observation: It seems every time someone consolidates the radio traffic reporting business, someone else decides to jump in. That’s what happened when Westwood One acquired Shadow Traffic and merged it with Metro Traffic – leading Clear Channel to ramp up Total Traffic from a handful of markets to most major markets. More recently, Clear Channel acquired Metro and merged with Total Traffic. That left the market open for a competitor – and Cumulus is moving to fill that role. Posted on NBR
- 24 January, 2012Radiate Media today announced they are now the exclusive provider of traffic content for all Cox Media Group radio stations in Jacksonville, Florida, a top 50 radio market in the United States. With this new partnership, Cox Media Group’s Jacksonville stations—which include four of the top five stations in the area and span several genres of radio—will have access to Radiate Broadcaster™, the company’s suite of industry-leading multi-platform traffic reporting products. Broadcaster includes both current and predictive travel-time information, personalized alerting and fully integrated, real-time traffic mapping and graphics solutions. “We are committed to giving our stations the tools they need to serve our clients,” said Bill Hendrich, vice president/marketing manager of Cox Media Group. “With Radiate Media’s comprehensive traffic reporting offerings, we will continue to thrive in Jacksonville and provide the community with award-winning content and the best business solutions.” Radiate Broadcaster utilizes diverse data sources including government sensors and 24/7 incident and event data gathered at localized operation centers, providing reliable travel times, speeds and information regarding delays on a local level. This localized attention enables users like Cox Media Group to tailor their traffic reporting to the specific locations that are of most interest to their audience. “Cox Media Group is one of the nation’s most respected and trusted media companies. Our new partnership in Jacksonville is strategic on many levels, and is an important addition to our relationships with Cox in Orlando, Tampa, and Houston,” said Chris Rothey, CEO of Radiate Media. “We pride ourselves on being able to maintain a high level of precision and accuracy in our traffic reporting at local levels. The fact that Cox Media Group has recognized those efforts, and has trusted us to provide their Jacksonville listeners with the most up-to-date and timely traffic reporting available, is a major win for us.”
- 20 January, 2012Radiate Media today announced that it has partnered with Trafficland, the nation’s largest aggregator of live traffic video, which will allow Radiate’s television, radio and online media customers to enhance traffic reporting with visual camera images in real time. Radiate’s traffic content service provides its media partners a complete suite of superior multi-platform products including both current and predictive travel-time information, personalized alerting plus fully-integrated, real-time traffic mapping and graphics solutions. With the addition of TrafficLand’s video offerings, Radiate’s customers will now have access to live video traffic feeds from more than 11,000 cameras through TrafficLand’s traffic camera network. “We are constantly looking at ways we can offer our 2,000 radio and television customers the most robust and informative traffic content available, and partnering with TrafficLand is a great opportunity for us to bring additional video content to our comprehensive product lineup,” said Chris Rothey, CEO of Radiate Media. “The traffic video our customers can now get through TrafficLand’s national traffic camera network will add a deeper dimension to their traffic content and will enhance their ability to accurately report traffic conditions.” TrafficLand’s extensive network of cameras operates in more than 148 cities across the U.S. TrafficLand supports mobile applications, traveler information websites, broadcast traffic reporting, and navigation devices, making accessibility easy for Radiate’s various customers. “As the nation’s largest source for live traffic video, it makes sense for us to partner with Radiate Media, who is an industry leader when it comes to providing local traffic content to media affiliates across the nation,” said Larry Nelson, Founder and CEO of TrafficLand. “The addition of our video content will work hand-in-hand with the traffic data Radiate already provides its customers. We look forward to working closely with them on how to best enhance traffic reporting in all the different ways consumers access local information.” “With thousands of traffic cameras in hundreds of cities, TrafficLand offers a unique suite of video offerings that complement Radiate Media's products and enhances our customers' ability to truly localize their traffic reporting, and we look forward to a long and robust partnership,” added Rothey. About Radiate Media Connecting businesses with customers on air, online and on the go, Radiate Media (www.radiatemedia.com) provides hyper-local content, traffic information, advertising, and interactive marketplace solutions to top-rated television, radio, and print media partners nationwide. About TrafficLand TrafficLand's patented Image Engine(R) technology provides single-source access to live traffic video from more than 11,000 traffic cameras in the United States. Contractual redistribution agreements with over 60 state and local Departments of Transportation make TrafficLand the largest authorized aggregator and distributor of live traffic video in the US. With 148 cities on its national network, TrafficLand supports mobile applications, traveler information websites, broadcast traffic reporting, navigation devices and a dedicated service for DOTs and public safety agencies to aid traffic management and emergency response.
- 01 November, 2011"Matchbin, a leading provider of content management, advertising and local marketplace solutions for media companies, has acquired NAVTEQ’s Radio and Television Advertising Group, which as part of NAVTEQ Media Solutions provides content and advertising solutions for broadcast radio and television, forming Radiate Media, a next-generation media technology services company. Radiate Media will utilize the combined companies’ robust technology platforms and media reach to create an end-to-end value chain connecting media partners with their advertisers and ultimately to the consumer, driving unprecedented commerce opportunities at a local, regional and national level." Posted on BusinessWire.com
- 01 November, 2011
Nearly 50% of marketers surveyed by the Chief Marketing Officer Council believe localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services.
However, just 27% of marketers have embraced local marketing automation platforms, resources and tools compared to 62% who either don’t have or are only now evaluating these options, according to the report, “Localize to Optimize Sales Channel Effectiveness,” which surveyed more than 300 brand marketers across all leading industry sectors. Only 12% see themselves as casino online bonus being highly evolved and knowledgeable, and 86% are looking for better ways to localize messaging, campaigns and outreach.
Surprisingly, the report (co-sponsored by Brand Muscle, Matchbin, MediaTile and MarketClik) also reveals that sites like Groupon and LivingSocial are not the top choice for national brand marketers looking for local outreach.
Posted on MediaPost.com
- 01 November, 2011Matchbin, a local commerce, content, and digital publishing business, has quite a string of announcements this morning. The company announced Tuesday that it has closed a $22 million round of funding, acquired NAVTEQ’s Radio and Television Group, and rebranded as Radiate Media. Oh, and the company has a new CEO. The funding was led by Level Equity, with help from Greycroft Partners and vSpring Capital. The new entity created by the merger of Matchbin and NAVTEQ—Radiate Media—will provide local and national advertisers with localized content, digital content management solutions, and an advertising platform via its media partner network. The company will continue to offer its Editionals content management solution for media partners, as well as the MatchLocal platform, which offers Web-based, mobile, and digital marketing opportunities to local businesses. Posted on Vator.tv
- 01 November, 2011Matchbin has closed a $10 million equity financing round from investors including Level Equity, Greycroft Partners and vSpring Capital. Simultaneously with the financing, the company announced the acquisition of NAVTEQ Media Solution’s Radio and Television Group, and the closing a $12 million credit facility with Silicon Valley Bank. The combined company, which will now be called Radiate Media, provides local content management services and cloud-based digital publishing services. The combined company has offices in Malvern, Penn., and Salt Lake City. Posted on PEHUB.com
- 01 November, 2011Matchbin, a company that creates CMS solutions and hosts websites for community newspapers, radio stations, and TV stations, announced today that it has acquired NAVTEQ Media Solution’s Radio and Television Group. The acquisition closes a casino en ligne francais $12 million credit facility with Silicon Valley Bank, and resulted in the creation of Radiate Media, which will offer localized content, digital CMSes and an advertising platform to local and national advertisers — among other things. Posted on TechCrunch.com
- 01 November, 2011Matchbin announced today that it has closed its first institutional equity financing led by New York-based growth equity investor Level Equity. Greycroft Partners and vSpring Capital are co-investors in the $10 million round. Simultaneously, the business acquired NAVTEQ Media Solution’s Radio and Television Group, closing a $12 million credit facility with Silicon Valley Bank. The combined company, aptly named Radiate Media, provides critical localized content, digital content management solutions and an advertising platform to over 6,000 local and national advertisers through its growing network of over 2,000 media partners. Chris Rothey, who founded and took Traffic.com public before being acquired by NAVTEQ in 2007, has joined Radiate Media as CEO. "Technology and evolving content distribution models continue to rapidly change the way advertisers, large and small, promote themselves in a quantifiable fashion," said Rothey. "Our collective offering will help our media partners leverage their strong and enduring relationships with local businesses to provide both today’s and tomorrow's performance advertising solutions." Matchbin announced today that it has closed its first institutional equity financing led by New York-based growth equity investor Level Equity. Greycroft Partners and vSpring Capital are co-investors in the $10 million round. Posted on BusinessWire.com