Social media is an integral part of your customers’—and your competitors’—lives. An estimated 71 million Americans check social profiles several times daily. They are using social media to research products, review companies, and conduct local searches. This adds up to 27% of all time spent online. (more...)
Despite the growth of mobile technology over the past two years, 45% of small businesses still do not have a mobile presence, and some businesses are skeptical about the demand for mobile sites and applications for their businesses. Here’s a look at demand for mobile services and why mobile is a good option for small business. Click on the image above to see the full infographic.
LOS ANGELES, CA – May 01, 2013 - Radiate Media has just announced the addition of Steve Natole as Director of Sales, Western Region. Steve has extensive experience in sales and sales management. He launched KDAY 93.5 FM in Los Angeles as Station Manager/GSM making it the most successful launch in the history of LA radio. Natole managed all local and national advertising sales and consistently exceeded annual revenue goals. His multi-media background includes NBC Universal Television and BusRadio.com. "Steve's diverse background of broadcast and digital sales management matched with customer focused solutions is the perfect combination for Radiate Media, explains Ivan Shulman, Executive Vice President. We are excited to have Steve join and lead our already talented West Coast sales team." Natole attended the University of California, Los Angeles and currently resides in Manhattan Beach, California. About Radiate Media Connecting businesses with customers on air, online and on the go, Radiate Media (www.radiatemedia.com) provides hyper-local content, traffic information, advertising, and interactive marketplace solutions to top-rated television, radio, and print media partners nationwide.
Consumers use several media each day, and expect brands to do the same. Last year, Mashable reported that 72% of consumers want businesses to market to them with a multi-channel approach. This means you share your message across a variety of online and offline media channels such as radio, television, print, and mobile. (more...)
Employees and consumers agree that the best CEOs are those who use social media, and 49% of a corporate reputation is attributed to how people view the CEO. Take a look at the infographic below by MBAOnline.com explaining why executives should engage on social networks. (more...)
Last week, mobile search held the spotlight after a study by Neustar Localeze and 15miles reported that 56% of mobile phone users use their phones primarily for search, and local search is central to that traffic. This recent find lends credence to the theory presented in Media Post that national brands need to optimize for local search or they will fall behind small businesses. (more...)
National brands spent an estimated $45.2 billion on local media advertising in 2012 alone. This amount accounts for 33.6% of all spending in local media – direct mail, TV, print, radio, and more (BIA Kelsey). Whether you’re a national brand, an online retailer, or a small business in a single location, targeting your business’s audience on the local scale can help you reach more potential customers and improve your overall rankings. (more...)
One-third of all searches on Google are local, and many small businesses are planning on increasing their local marketing spend this year. [1] With increasing competition, how can you ensure that your business stays at the top of local search results? Here’s one easy local SEO practice that you should start today: gathering customer reviews. (more...)
