Despite the growth of mobile technology over the past two years, 45% of small businesses still do not have a mobile presence, and some businesses are skeptical about the demand for mobile sites and applications for their businesses. Here’s a look at demand for mobile services and why mobile is a good option for small business. Click on the image above to see the full infographic.
Where does TV fit in a digital marketing world? TV is the advertising medium in the USA that earns the most dollars and reaches the largest audience. This revelation may surprise marketers and advertisers who are steeped in digital media, but the fact is that offline media are most powerful when used together. Here are a few reasons you should consider adding TV to your marketing mix along with digital tools. (more...)
Consumers use several media each day, and expect brands to do the same. Last year, Mashable reported that 72% of consumers want businesses to market to them with a multi-channel approach. This means you share your message across a variety of online and offline media channels such as radio, television, print, and mobile. (more...)
Employees and consumers agree that the best CEOs are those who use social media, and 49% of a corporate reputation is attributed to how people view the CEO. Take a look at the infographic below by MBAOnline.com explaining why executives should engage on social networks. (more...)
Last week, mobile search held the spotlight after a study by Neustar Localeze and 15miles reported that 56% of mobile phone users use their phones primarily for search, and local search is central to that traffic. This recent find lends credence to the theory presented in Media Post that national brands need to optimize for local search or they will fall behind small businesses. (more...)
National brands spent an estimated $45.2 billion on local media advertising in 2012 alone. This amount accounts for 33.6% of all spending in local media – direct mail, TV, print, radio, and more (BIA Kelsey). Whether you’re a national brand, an online retailer, or a small business in a single location, targeting your business’s audience on the local scale can help you reach more potential customers and improve your overall rankings. (more...)
One-third of all searches on Google are local, and many small businesses are planning on increasing their local marketing spend this year. [1] With increasing competition, how can you ensure that your business stays at the top of local search results? Here’s one easy local SEO practice that you should start today: gathering customer reviews. (more...)
